RUSH: Since we’re on the subject here of masculinity and Gillette, a division of Procter & Gamble, Gillette division, trying to wipe out toxic masculinity while selling shavers and razors. Maybe I should say razors and blades. I want to let you hear a montage we put together the new head coach of the Cleveland Browns. His name is Freddie Kitchens.

Now, by the way, just a little brief aside here for you NFL aficionados. I pointed out — this needs to be said again — the NFL is puffing its chest out and they’re bragging and the sportswriters are writing about the NFL ratings on TV, how they’ve rebounded, how they’ve come back, isn’t this a great thing. And there’s one guy that made it happen, and they will never admit it, and it’s a problem. It’s another thing that Trump has done that is great for this country, it’s great for an American business. He saved the NFL.

There’s no other way to describe it. The NFL was in the process of imploding when a bunch of leftists got hold of a bunch of activist players and turned them into political billboards starting with Kaepernick and then all the rest of the kneeling and dishonoring the flag and the national anthem, and the ratings went south, and the attendance went down.

And there was one guy who called ’em all out on it. It was Donald Trump. And he kept calling them out, despite what they said about him, he kept it up. The NFL tried to buy silence. The NFL tried to purchase acquiescence. The NFL tried to sue for peace by promising payments to various communities for social justice and whatever. And it didn’t make the players stop, and it didn’t get rid of the radicalism. It was Donald Trump dumping on them every opportunity he got and a couple of owners. There were a couple of owners who weighed in on this gutsily.

And now there are no more signs of this kind of political intrusion in the game. Once again we’ve got the championship games coming up this weekend, and the biggest topic is football related things, including the weather. In Kansas City, in the midst of climate change and global warming, the high temperature on Sunday is going to be between zero and eight degrees.

By the way, as a little aside, there’s very little experience, the New England Patriots playing on the road in the playoffs. They normally have the number one seed. So it’s hard to factor. The Patriots’ road record in playoffs outside the Super Bowl, which is a road game for everybody, is not anywhere like it is when they’re playing at home. So it’s hard to handicap. If the game were in New England, New England would automatically get four or five additional points.

But I think they’re underdogs in Kansas City. Home team automatically gets three points in the gambling universe. And that’s considered everything equal. The home field is worth three points, the crowd, the noise, and all that. So we’ll have to see. But that’s the kind of stuff that’s being discussed now. And it’s all because Donald Trump called ’em out, like every other fan was, but no other fan had a national bully pulpit.

The NFL was losing fans, they were bleeding revenue and bleeding audience ’cause nobody cares about the politics of the players playing the game when they’re going to dishonor the flag and the country when they make their statements. Let ’em do it after the game, let ’em do it in a postgame press conference all they want, but don’t tamper with the product, Donald Trump.

He’s never gonna be thanked. Maybe a couple of owners who know him will privately, but he’s never gonna get the accolades or the gratitude that he deserves, because he really did — and I don’t care who has conniption fits over this, he really did rescue a business in distress like he has countless other businesses and whole industries that were in distress. No gratitude.

So the latest rage in the NFL is Sean McVay. Sean McVay is the head coach of the Los Angeles Rams. And the reason why is he’s never been a head coach before. He’s very young, he was the youngest head coach in the league I think when he was hired, very little experience as a coordinator. In other words, he’s never been high up on the hierarchy of a coaching staff. The Rams took a chance, and he has revitalized that team. And he has brought offense, firepower back.

And so the NFL’s a very copycat league, and so everybody has been looking for the next Sean McVay. So a lot of teams are hiring head coaches that have never head coaches before, like McVay was. They are hiring young guys who were offensively minded who have all kinds of supposedly new offensive tricks and gimmicks, game plans.

You look at the chiefs, Andy Reid is not new, but he has adapted to the quarterback he’s got rather than trying to plug his quarterback into his system. Talk to Donovan McNabb about that. So the Cleveland Browns have done the same thing. The Cleveland Browns have hired Freddie Kitchens, who’s never been a head coach anywhere and he’s only been an offensive coordinator for three months, and that’s with the Browns.

But he is singularly thought to have brought their rookie quarterback, Baker Mayfield along, to the point that the Browns have done a 180. They’ve become a winner. And Freddie Kitchens — their record ended up being 7-8-1 this year, seven wins, eight losses, one tie to the Steelers.

Freddie Kitchens said at his press conference (paraphrasing), “I don’t like anybody who’s happy with 7-8-1. We’re not going anywhere in the post — 7-8-1 is nothing to be proud of. I don’t care if we were 0-32 before it, 7-8-1 is not at all what we’re aiming for, and I don’t want anybody in this organization to be happy with it.”

Now, Freddie Kitchens is a good old boy from Alabama. He is the antithesis of what modern feminism and Washington political culture considers to be a good guy. We put together a little montage of Freddie. I love Freddie Kitchens. I don’t know him, but I think he’s done a fabulous job. He’s got great attitude. And I just wanted to put a montage together of the press conference where they announced him as head coach, and this is it.

KITCHENS: The letter “I” is a letter. It’s not a word. And when it’s used as a word, you’ve got problems. It’s we, us, our, two is one, and one is none, and we’re gonna have a lot of twos. We only have one goal here, and that’s to host the Lombardi Trophy. Am I ready or not? I don’t know. Were you ready to be a parent? I was a Browns fan when I was growing up. I liked their uniforms. I liked the simplicity of the helmet. I’m a traditionalist. All right? That’s the way I coach. That’s not the way I relate to people. If you don’t evolve, you’re staying the same and if you’re staying the same, other people are passing you by. The fun’s in the winning and we’re gonna have fun so in an algebraic equation, if we’re gonna have fun and the fun’s in the winning, we’re gonna win. All right? And we’re gonna have a damn good time doing it.

RUSH: Freddie Kitchens, the new head coach of the Cleveland Browns. I think it’s fascinating, you know, in a league where the people that own teams are uber-wealthy, multibillionaires, and they’re a bunch of copycats. So Sean McVay — I mean, the joke is that if you can hire the Starbucks barista that serves McVay every morning, do it. That’s what a phenom McVay is. No head coach experience, very young, but an offensive firepower.

So what does McVay do? This is the funny, great thing. All these owners have gone out and tried to hire their version of Sean McVay, offense, offense, offense, passing game, passing game, passing game, revolutionize the NFL. And what does this guy do in his first playoff game against the Cowboys? He ran the ball for 243 yards! This was the NFL of 50 years ago! All of this massive pass off — I mean, it was there, but he did a total 180. He ran the ball. I guarantee you all season long everybody thinks the NFL has become this massively offensive machine, defenses have been weakened, they can’t stop offenses, 51-48 scores, the final scores.

And here comes this guy on Saturday crossing everybody up, used two running backs to rush for 273 yards in the NFL of 30 or 40 years or just 15 or 20 years ago, and now you’ve got — uh-oh. All these people that did copycat hires trying to find the next Sean McVay. He crossed everybody up by doing a game plan that nobody thought McVay had any — well, wasn’t gonna use it, the running game. It’s great. And this is the kind of stuff people are talking about again with the NFL.

They’re not talking about concussions. They’re not talking about suicides. They’re not talking about all the politically correct crap that the sports Drive-By Media tried to infuse in the game and then promoting all of the protesters and the people, the malcontents and so forth. I tell you, this Gillette ad, this, “Be the best you can be, get rid of your toxic masculinity,” that’s what was happening to the NFL. That the kind of crap was what was overtaking the NFL. And the NFL didn’t know enough to stop it, how to stop it. They tried to peacefully get along with it.

And if it weren’t for Trump calling everybody out on it, I think the whole atmosphere and flavor — if those protests had kept up, if the kneeling had kept up and if Kaepernick had been hired under duress even though nobody wants to hire him, if they had hired him just to shut down the protesters, it wouldn’t have done that and you’d have an entirely different atmosphere going into the championship weekend. But there’s Freddie Kitchens, the new head coach of the Browns.

Look, any time people that have never done something get a job doing it, that’s great for everybody. Resumes are such that you have to have some experience to get where you want to go, but the NFL is hiring a bunch of people that have never did it, would not be head coaches. And I hope every one of them does exceptionally well.