RUSH: Ed in Milford, Connecticut. Hello, sir. Glad you waited. Welcome to the EIB Network.
CALLER: Good afternoon, Rush. I’m kind of breaking my own rule here by calling in. My rule is I usually call in if I need to sort something out or if I have a gripe.
RUSH: Oh.
CALLER: But I bought your tea last week.
RUSH: You did?
CALLER: Yeah.
RUSH: Thank you, sir!
CALLER: I’m a small business owner, and times are tough, and every time I hear you advertise it I said, “Ah, I’m not gonna spend that money for tea to have it shipped to my house —
RUSH: Yeah, yeah, yeah, yeah.
CALLER: But I did it, and I did it because of the free shipping, and it goes to a good cause? I guess some of the money goes to a good cause?
RUSH: That is, the Marine Corps-Law Enforcement Foundation. We sponsor a good group there.
CALLER: Yeah. And I said that combined with the free shipping and the fact that I have a shot of having you come to my little bungalow in Connecticut? I said, “You know what? I’ve gotta spend the money for this tea.”
RUSH: Hee-hee-hee-hee. Yeah, that’s a great thing. We gotta be announcing that someday here pretty soon. We’re in the process of doing it, but somebody’s gonna win a free delivery of tea by me.
CALLER: Well, it’s not gonna be me now because I just jinxed myself.
RUSH: (pause) I can’t tell you.
CALLER: Well —
RUSH: I haven’t announced it yet. I’m holding this closer to the chest than Apple held details of the iPhone 4S.
CALLER: (chuckling) Well, anyway let me just tell you like I said, I’m one of those guys that kind of snicker when people sell things on the radio, even yourself.
RUSH: I know.
CALLER: And I hear, “Oh, it’s tea.”
RUSH: Yup. Yup.
CALLER: “It’s tea,” and I’m sitting here in my office, I’m thinking, “Come on, it’s tea.” I cracked it open in front of my wife and I said, “You know what? This smells like the tea I used to make with my mom when I was a little boy.”
RUSH: Excellent! That’s exactly what it is!
CALLER: Yeah, and I opened —
RUSH: That’s exactly what we wanted, especially the regular tea but be it diet or regularly sweetened that’s exactly how we wanted it. That flavor is exactly how it tasted when my mother made it. That’s what we were going for.
CALLER: Yeah, we used to squeeze the bags and everything and we had a specific pitcher, you know, for tea? And we’d boil up the bags and squeeze it and I distinctly remember the smell and when I first tried your tea I said, “Ah, I think it’s a little weak.” And I said, “You know what? It’s not weak. It’s perfect! We used to make it too strong.” And I tasted it and I said, “This tastes like tea.” Actually, it beats my mom’s because when we used to make it we made it too strong because you’re a little too tempted to throw in more bags.
RUSH: Yeah, it can cause a bitter aftertaste if you’re not careful, which is another aspect of what we wanted to avoid. Well, you made my day. I appreciate it. I really do. Thanks so much for the call and the endorsement. This is the thing. He said it. Normally, he would only call if he had a gripe or if he wanted to talk about an issue or something. But he says it’s better than his mother’s tea. I mean, that’s quite a compliment. You can’t do better than that.
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