RUSH: I have to tell you all a story. This happens every time somebody comes over to my house. I had a little dinner party back in December, and for some people who live near me, it was the first time that they had been able to accept an invitation. They wanted to see the house. I said, ‘You want to see the whole thing?’ ‘Of course!’ They wanted to see the bedroom. Ohhh. Hardly anybody asks for the bedroom. You know it’s not kosher to show people the bedroom. When you show people your house, it’s the one area you don’t show them. Who knows, if you don’t have staff and it’s not cleaned up, who knows what’s on display in there. Okay, so we got up there and looked at the bedroom, and this woman said, ‘Is that one of those beds you’re always talking about?’ And I said, ‘Select Comfort?’ ‘Yes.’ ‘You really use it?’ That’s what people always ask me, ‘Do you really use that bed?’ Why would I say that I have a sleep number 75, and why would I say I sleep in a bed if I don’t? She said, ‘I just think it’s a gimmick.’ I said, ‘Okay, lay down on it.’ I pulled the covers back, said, ‘Lay down on it.’
Everybody’s in the room. It’s not just me and her. ‘Lay down on it, and here’ I give her remote control, and I said, ‘play with this, raise it and lower it.’ And she did, ‘Wow.’ She became a convert right off the bat. I told her to lay in the bed, (singing) ‘Lay Lady Lay.’ I said, ‘Lay in the bed and play with it.’ I gave her the remote control and she’s flicking the up buttons and she’s flicking the down buttons. The bed is expanding, it’s contracting, it’s getting more firm, it’s getting softer, and she became a convert. Everybody asks me this, ‘Do you really use the Sleep Comfort bed?’ ‘Hell, yes, I’ve been using the bed, I don’t know, it’s over ten years now.’ Ninety-two percent of the people who own a sleep comfort bed recommend it to a friend, and they come with a 20-year limited warrant, 30-day in-home trial. You can take my word for it or not. If you don’t take my word for it, you can just try it for 30 days, a free in-home trial. You won’t get rid of it, but if you want to do it that way, you can. Just call 1-800-GET-A-BED. They’ve even got a DVD and a brochure that explains the whole thing on the Sleep Number Bed. That’s 1-800-GET-A-BED.
Do you know how many of these things I could sell if everybody would come to my house, and I’d say, ‘Here, lay down on it, here, take this, start playing with it.’ And then, after she did, everybody else wanted to get in and try it, too. The party was in the bedroom for quite a while, and then we went down and had dinner.
BREAK TRANSCRIPT
RUSH: Tom in Ellensburg, Washington, welcome, sir, to the Rush Limbaugh program.
CALLER: Hi, Rush.
RUSH: Hi.
CALLER: It’s wonderful to talk to you.
RUSH: Thank you.
CALLER: I’ve listened to you for so many years. Listen, you mentioned the Sleep Number Bed and somebody taking a test drive on it. I heard you talk about that, it’s been several years ago, and I finally thought, ‘You know what? My wife’s got cerebral palsy. I’m a nurse,’ and our bed just sucked, and so we ordered the sleep number, and it’s an amazing bed. You know, she doesn’t have nearly the pain she used to from sleeping, and she can sleep. I just wanted to give a plug for that, because it’s just an amazing, amazing bed.
RUSH: Well, I appreciate that. I really love these testimonials. I really do.
CALLER: (laughter)
RUSH: But at the same time, I have to tell you something here, Tom. I’m feeling just a slight bit hurt.
CALLER: Oh, no! (laughter)
RUSH: That there’s something more necessary than my endorsement.
CALLER: A-ha.
RUSH: That I endorsed the bed and I still have people coming over, ‘Do you really use this?’
CALLER: That’s true.
RUSH: And you called and say, ‘Hey, you know, what you said is true. It’s really good,’ as though I am doubted.
CALLER: I’m sorry, Rush. (laughter)
RUSH: Well, I can deal with it. You know, I’ve been criticized my whole life. It just bounces out.
CALLER: (laughter)
RUSH: I’m just teasing you out there. Look, Tom, I appreciate it. Thank you.
CALLER: You bet, Rush! Have a wonderful day. Nice talking to you.
RUSH: All righty.